Derek Sellar

Product Analyst

Sainsbury's LTD•  January 2022 - Present

- Provide product managers with insights to help inform their decisions and prioritise roadmap items for their products - Lead the design of Experiments (A/B Tests) and support the end-to-end process - Analyse experiments and provide actionable insights and recommendations - Quantify the successes and failures of product features and initiatives - Identify optimisation opportunities •Provide insights on customer behaviour - Collaborate with Analytics Implementation Team & Data terms to help define what we need to measure across our digital channels - Utilise analytics tools such as Adobe & Google Analytics - Experience working with large volumes of data using SQL, R, and Python

Conversion Analyst

Brainlabs•  September 2021 - January 2022

- Close collaboration with cross-disciplinary team members and others in analytics - Working with clients and the internal team to identify opportunities and inform priorities - Ownership of implementation requirements and needs - Analyzing AB/MVT test outcomes and making clear recommendations - Utilise testing platforms such as Content-Square, Optmizely, and Google Optimize for analysis - Being an active member in client meetings and status calls - Be able to use multiple sources of data to tell a strong, compelling insight-driven story - Ability to use R to pull data from Google Analytics - Ability to create data dashboards in Data Studio

CRO Analyst

Schuh Ltd•  September 2019 - September 2021

- Responsible for providing creative and practical improvements to schuh websites and digital touchpoints - Produce analysis on competitor website behaviour, trends, and performance, providing detailed actionable insight and highlighting potential opportunities - Develop the hypothesis for A / B and multivariate testing (MVT) for the CRO program - Conducts research with a variety of qualitative and quantitative data sources to create hypotheses that identify areas of improvement for the schuh online channels, and present to the wider business - Has an excellent understanding of UX principles, including customer psychology, neuromarketing, and other best practices, to generate effective & robust product solutions - Drives design and technological development of the site through a detailed appreciation of competitor activity, best practice, and the market - Has an ability to represent the best interests of e-commerce when identifying areas for performance improvement & associated test hypotheses - Takes ownership to prioritise daily and weekly workload accordingly, and have regular communication to all relevant departments ensuring timelines are kept - Undertakes complementary UX / UX optimisation tasks as requested by the optimisation management team - Assist or support with other analytical tasks as required

UX Design Institute

Professional Diploma in UX Design, Professional Diploma•  November 2021 - July 2022

Recipients of this university-accredited qualification in UX Design have demonstrated the ability to bring a user-centred mindset to product design projects. Recipients of this diploma can prepare and conduct a variety of user research studies to develop a broad and deep understanding of user goals and problems. Recipients can use a number of analysis frameworks to clearly articulate the existing customer experience. Recipients can design common desktop and mobile workflows such as registration, onboarding and payment. Recipients can design and build high-fidelity prototypes using popular prototyping tools and annotate wireframe specifications for developer handover.

Glasgow Caledonian University

3D Computer Animation, BA•  August 2010 - June 2014

I spent the first couple of years at university on the Games Software Development track and then switched to the 3D animation track for my final two years. On the 3D animation track, I learned 3D modeling, rigging, animation, lighting, and rendering. I also learned digital photography and multimedia (Adobe suite) skills on this track. On the Games Software Development track, I developed expertise in Games Development, Java, C & C++, Web Development, and Engine Based Development. Modules studied: - Games Design - Games Programming - Multimedia Authoring - Object Oriented Software Development - Software Modelling, Analysis, and Design - Web Development - Design Culture: Research - Advanced 3D modelling and animation - Advanced Rendering Techniques - Digital Photography

Stow College

Computer Games Development, HNC•  August 2009 - June 2010

The course is a two year college course that feeds into second year Bsc degree course at university. Modules studied: - Structured Programming for Games. - 3D Modelling and Animation. - Mathematics (Calculus and Matrices). - Games Interface Design. - Computer Games: Creating Graphics. - Game Theory. - Graded Unit/Working within a Project Team (Team Project). During the course we used industry standard software (including GameMaker2 Studio, Unity, Unreal Engine) and hardware (PC, VR, mobile devices) for development.