Haley Rabiu

Senior UX Researcher

Accenture Federal Services•  August 2024 - Present•  Arlington, VA

Enhanced project team efficiency by introducing alternative research methods, resulting in client buy-in for including additional research methods in future studies. Created reusable presentation templates for post-release monitoring, highlighting key insights and presenting impactful recommendations to clients. Planned and executed usability testing research studies and data analysis, delivering 30+ findings and 20+ actionable recommendations to improve the user's experience.

Senior Optimization Analyst

Anatta•  April 2023 - June 2024•  Charleston, SC

Led UX research projects in an agile setting, uncovering key findings on subscription management, boosting System Usability Score by 32% through prototype testing. Executed comprehensive customer surveys to analyze consumer behavior, driving the design of tailored experiences that contributed to strategic growth initiatives. Performed data analysis and rapid user testing to develop customer-focused strategic recommendations.

Optimization Analyst

Anatta•  March 2021 - April 2023•  Charleston, SC

Advised research strategies for five DTC retail clients, implementing quantitative research methods and data analysis to identify opportunities for enhancing user experiences. Increased annual sales by nearly $1 Million for a direct-to-consumer business through A/B testing. Initiated client consultations to communicate research findings through oral and written presentations and insightful KPI reports. Collaborated cross-functionally with product leads and stakeholders to develop strategic solutions that meet business needs.

UX Designer/Researcher

Booz Allen Hamilton•  November 2019 - February 2021•  Charleston, SC

Improved product usability of a financial application system from insights derived through usability testing and product analysis. Conducted 12 user interviews with financial representatives that revealed key usability issues which were addressed in the redesign.

Web Application/UI Developer

Booz Allen Hamilton•  February 2018 - October 2019•  Blacksburg, VA

Led the UX design and development of a new simulation program for supporting military personnel, utilizing HTML, CSS, Bootstrap and React. Conducted programming activities with various programming languages, including SQL, and developed software systems to support internal operations and manage large data sets.