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Work Experience
Software Engineer
InsightRX• May 2020 - Present
Built a UI for the InsightRX event capture service (HERO). The goal was to create a web application to manage the HERO event capture data, providing an analytics visualization UI and internal tool. This included: full-stack app, optimisation, debugging, building new features. Led the team as project manager and implemented agile/kanban methodologies, assigned tasks and ran weekly scrums, attended weekly sprints with client head engineers and the team, helped build the backend and set up/test API calls, created user authentication, converted app to React, created functional components, set up state/props, retrieved data by API calls to dynamically generate table/chart analytics from JSON schema, used Redux, Redis cache and Trie autocomplete.
Software Engineer
Prodege, LLC• January 2018 - Present
Developed growth and retention strategies that led to 42%+ increase in revenue and 40% activation rates YoY. Reported directly to SVP of Global Markets. Forecasted annual/quarterly budgets, developed growth strategies, measured ROI, oversaw departmental goals, and worked closely with our developers and data scientist teams. Built and A/B tested retention and winback emails, as well as automated responsive email drip campaigns for onboarding on desktop and mobile (using HTML, CSS, SQL), increasing activation rates and RPU by 40%. Managed UA campaigns (DOI, Co-reg, PPC, CPA, SEO, Referral) across multiple digital channels (Google Ads, Facebook Ads, Snapchat Ads) and affiliate partners, that led to a 40% increase in MAUs in multiple verticals. Presented weekly/quarterly Revenue & UA Dashboards on KPIs, revenue growth, pain-points, and strategies.
Product Manager
American Honda Autos• April 2020 - May 2020
Provided an enhanced, non-intrusive experience on the Honda Autos site by geolocating users upon landing, while optimising page download and server-side performance. This involved implementing Global Geolocation to be applied sitewide for zip retrieval with a map display. Helped create server-side API to retrieve the zip code and a local server for API calls. Used asynchronous Vanilla JavaScript (as per client's request), async/await, fetch, JSON and HTTP GET/POST requests on the backend to set up API calls for zip code retrieval and re-populating the map based on zip code inputs; created Regex validation for US zip codes with 5 numbers. Used session cookies to store users’ zipcode for improved user experience.
Education
University of California (UCLA), Los Angeles
Software Engineering, B.Tech• March 2020 - September 2020
Full-Stack Software Engineer at UCLA Extension (Certificate)
University of Southampton, Southampton
Digital Archaeology, PhD• October 2012 - June 2016
Fully-Funded PhD in Digital Archaeology
University of Southampton, Southampton
Anthropology, MS• October 2009 - September 2010
4.0 GPA