Badges
Certifications
daniel_analytics has not earned any certificates yet.
Work Experience
Senior Data Analyst
Bogota City Hall• May 2020 - Present
• Development of a data capture instrument for investment projects with the aim of achieving a baseline that would allow monitor and control their impact, achieving for the first time the characterization of the beneficiary population at the local level. • Crafted data-driven strategies and KPIs to optimize the organization's management and investment performance, resulting in a significant impact on community engagement. Leveraging Tableau's robust visualization and analytical capabilities, developed insightful dashboards tailored for decision-makers, which facilitated informed decision-making and contributed to a 10x increase in citizen participation within the first year and a 3x increase within the second.
Senior Data Analyst
Elestablo Colombia• September 2021 - September 2022
• Implementation of RFM analysis (Recency, Frequency, Monetary) to understand customer behavior through the use of Power BI, impacting business decision-making and increasing sales by around 20%. • Design and implementation of the client loyalty system and data capture tools through IoT, multiplying the number of clients captured and systematized through the use of Power BI and Excel by 7x in the first three months and growing at an average monthly growth rate of 10%.
Education
Universidad EAN
Business Intelligence, MSc• January 2022 - Present
Universidad Externado de Colombia
Finance, BSc• January 2007 - December 2011