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Work Experience
Director of Content & Strategy
MatchUp Influencer Marketing Inc.• August 2017 - Present
- Creation and development of strategies in Influencer Marketing for digital campaigns and in-house IT team management - Managing and leading the development of an internal software to automatize influencer marketing campaigns (gathering requirements, testing and support with React) - Team management and optimization for campaign execution with a remote worldwide team (located in Canada, Colombia, Palestine, India, China and Brazil) - Take responsibility for the organic Influencer Marketing campaigns and its results. Using Influencers to advertise different types of products (more focused in Gaming) - Budget management according to results in order to maximize the ROI
Game Developer / Co-Founder
pontobarraGAME• November 2015 - July 2017
- Being part of the production of more than 10 games released on Google Play and App Store. - Creative process and game concept development - Game development and programming - Corona SDK and LUA - Data and Metrics Analyst Google Analytic and Flurry) - Three games with more than 100k downloads, and one of them reached over 1M installs
Backend Intern
Martins Trade and Distribution Services S / A• January 2013 - February 2014
- Internship in back-end software engineer for eFacil - ecommerce from Martins. - C#, SEO, Github
Education
Universidade Federal de Uberlândia
Computer Science, BS• August 2010 - December 2015
Skills
guilherme_casas1 has not updated skills details yet.