Badges
Certifications
Work Experience
Product Data Analyst
Food52• March 2021 - April 2022
· Led site tracking efforts by creating data implementation plan, product requirements in JIRA, Google Tag Manager setup, and feedback for engineers on how to implement analytics tracking corresponding to ~20 mil monthly user interactions · Guided product decisions by providing deeper insight into AB tests through Google Bigquery, Optimize, and Data Studio · Researched and manage relationship with vendors in customer data platform and product analytics spaces
Analyst, Product Management
WarnerMedia• May 2019 - March 2021
· Implemented product marketing features related to user attribution, campaign optimization, and CRM systems by working with internal dev teams and external vendors such as Braze, Branch, mParticle, and Adobe · Drove effective product management decisions by analyzing mobile, web, and OTT app performance in Adobe Analytics, Looker, Snowflake, and other large data sources then reporting, visualizing, and recommending next steps · Streamlined product operations by coordinating between engineering, product, and marketing teams, conducting UAT on product features, writing business requirements and tickets in JIRA, and building dashboards on new feature usage · Informed web strategy by reporting on landing page effectiveness, user flows by marketing channel, acquisition ROI vs ARPU, etc through Google Analytics, Adobe Analytics, Looker, and other BI tools
Analyst, Global Digital Business
Universal Music Group• June 2015 - May 2016
· Conducted analyses on Spotify user activity by cohort, performance of subscription vs. ad-funded streaming, and trial / student plan conversion rates by querying billions of Spotify user records in HiveQL and MySQL, running ad-hoc analysis with Excel, building reports for deal and marketing teams in Microstrategy, and drafting partner review decks · Contributed to presentations reviewed by CFO & upper management on topics related to partner financial performance, monetization and user acquisition effectiveness of streaming services, and internal data infrastructure · Informed strategy, business development, and marketing teams by querying, visualizing, and reporting on marketing and financial data for download and streaming partners such as Apple, Google, and Amazon across all territories
Education
University of Pennsylvania
Business Administration, BS• September 2010 - December 2013