Leo Cassius

Data Analyst

iGaming Company•  June 2022 - Present

In this online gaming company, my main responsibilities as data analyst are: 1. Providing marketing, product, and revenue analytics using python, SQL, or Tableau; 2. Generating technical reports with product insights, analytics on current market trends and company KPIs; 3. Creating visualizations for decision-makers using Seaborn or dashboards with Tableau;

Business Development Consultant

easyMarkets•  January 2022 - June 2022

As Regional Business Development Consultant, my main objectives were: 1. Developing the company's strategy for customer acquisition and development in LATAM; 2. Lead localization efforts on the company's marketing and sales approach; 3. Consulting on local payment solutions; 4. Advertising the easyMarkets brand through local partnerships.

Affiliate Marketing Manager

IQ Option Group•  September 2019 - January 2022

In this financial services company, I developed and maintained marketing partnerships in LATAM and Africa, promoting the company's brand and helping drive customer acquisition. My areas of responsibility included: 1. Devising and executing a partner development strategy, maximizing lead conversion and ensuring a seamless onboarding; 2. Helping double partners' revenue during my first year by ensuring exceptional performance while consulting and assisting them; 3. Providing analytics from local markets, competitors, and key drivers of business growth; 4. Helping to localize the company's product, digital, content, and social media marketing strategies and maximize their potential in these regions.

Regional Manager

Qwintry Logistics•  January 2018 - September 2019

As regional manager, in this American Logistics Company, I: 1. Managed the customer care team. Reduced issues and waiting time for customers, and trained employees 2. Coordinated the company's marketing efforts in Latin America, localizing content, increasing lead generation, managing affiliates 3. Developed online marketing channels, including social media management, social selling, and the creation of a new website in Portuguese, simplifying and improving customer experience 4. Conducted Market Research and advised on strategies for regional marketing

Junior Analyst

Institute of Latin American Studies of the Russian Academy of Sciences•  September 2017 - February 2018

As junior analyst, I assisted in general research, data analysis, and data scraping for varied projects and papers on the economics of Latin America and economic relations between Russia and Brazil.