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Work Experience
Senior Business Analyst
justanswer.com• February 2023 - July 2023
Utilizing Power BI and Microsoft SQL Server to transform Big Data into 32 plus business key metrics KPI report as per requirements from stakeholders, Business Owners, cross functional stakeholders. Achieved growth in AI Chat bot customer engagement by 8% on Mobile and 3% on Desktop by analyzing pre-port test results of A/B & MAB test and predicted 3 Year LTV by using LLM and logarithmic models. Conducted Preliminary Analysis (EDA) by using Python and Statistical models to launch business in international market (Japan & UK) which led to increase in 3 Year LTV by 10-20% and ROAS by 20%. Collaborated with cross-functional teams includes Customer Support, business Leads, ADI Team and SEO Team to support on major strategics initiatives that boost bot retention rate by 12-15% MoM. Gathering requirements from different stack holder and conducting weekly scrums to achieve Business deadlines.
Business Analyst
Embibe• December 2021 - January 2023
Chat-bot Enhancement & Automation: Conducted business end to end customer journey support create BI Reports to help business stakeholders, management. Proficiently gathered requirements & elicited requirements to developed Business and process documents, use cases. While efficiently organizing scrums to meet critical business deadlines. Modeled NLP, Linear/Logarithmic regressions, classification, clusters based on customer' text to optimized AI bot performance by increasing the percentage of match rate in algorithm. Documented methodologies, processes, and insights to ensure transparency of data analysis workflows. Database Management BI Visualization- Business Analysis Developed Power BI visualization dashboards for the Business stakeholders to track real-time activity, business KPIs of customer from entry point to payment page to optimize event. Analyzed google click-stream events of Business and achieved conversion rate by 6.3% plus on overall by making changes in Business post analysis. Created comparative KPIs report and spent between Business to understand progress of each Business. Demonstrated Weekly and monthly Business progress to cross functional stakeholders, Business owners and technical leads to insure and plan new changes in the Business.
Project Manager
Vedantu• February 2020 - December 2021
SEO Traffic Analytics: Conducted an extensive analysis of SEO traffic utilizing Google Analytics, leading to the identification and optimization of underperforming blogs. Monitoring and tracking daily, weekly, and monthly active customers on the blog along with their corresponding average time spent on the Business. Performed multiple comparison tests on customer-searched keywords on Google/Bing daily, resulting in a remarkable 19.2% increase in traffic within a single quarter. Successfully achieved a significant 4.2% quarter-on-quarter increase in customer growth by conducting in-depth analysis of drop-off points and implementing targeted improvements. Operation Manager - SEO Team: Skillfully managed a team of 32 SEO content professionals across 5 verticals and collaborated with 8 vendors to deliver high-quality content for online and mobile channels. Utilizing advanced SQL/Python queries to extract valuable insights from published content data. Generating drop-off data to provide valuable feedback to the content team, aiming to reduce the percentage of customer drop-offs. Successfully achieved substantial growth in website traffic, elevating it from 10.3 million to 19.7 million through the development of 40,000 unique marketing content pieces.
Associate Project Manager
Toppr• July 2018 - January 2020
Stories creation project: Skillfully managed a diverse team of 16 Subject Matter Experts (SMEs) across 6 subject verticals, in addition to collaborating with 2 agencies to create 20,000 interactive stories for the website and app. Effectively cross-functioned with teams of freelancers, graphic designers, and illustrators, ensuring meticulous planning and maintaining Business quality. Utilized a combination of SQL, Advanced Excel, and Spreadsheets to analyze and measure engagement growth, witnessing a substantial increase from 73% to 85%.
Education
COE, Pune (College of Engineering)
B Tech, B.Tech• August 2014 - June 2018