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Work Experience
Business Data Analyst
Fincity•  November 2020 - Present
Analytics: • Extracted marketing campaign data from MySQL database for further analysis. • Analyzed thoroughly market campaign data and identified 40% conversion rate on leads. • Performed customer segmentation, time-wise analytics, score-based analytics to identify type of customers • Compared various online and offline campaign to identify 60%-65% difference in campaign efficacy. • Developed dashboards using Tableau to visualize findings and infer insights. Wireframing: • Built an innovative document checklist for internal use during customer acquisition. • Built wireframes for a webpage that helped customers decide on products easily. Knowledge Base: • Obtained in-depth knowledge of consumer finance concepts and emerging market trends such as CIBIL score, Personal Loan, EMI calculation, Interest Rates, Application Statuses and other banking concepts. • Innovated a point-based system to incentivize business partners which projected leads growth by 200%
Education
CMR Institute of Technology
Computer Science & Engineering, BE•  August 2016 - August 2020