Badges
Certifications
Work Experience
Marketing Intelligence Intern
Bosch Rexroth• October 2023 - Present• Germany
→ Created user support dashboard using Power BI that led to a 15% decrease in ticket resolution time for the HubSpot support team. → Developed dashboards on HubSpot to monitor website traffic (total visits, unique visitors), campaign performance(open rate, CTR, conversion rate, subscription rate, bounce rate) and A/B tested(subject line, CTA button, language) to optimize email marketing. → Built embedded forms(for lead contact details) and workflows on HubSpot to automate lead assignment, nurture, event promotion. → Shaped periodic data health reports demonstrating missing fields to improve data quality on HubSpot. → Used FirstSpirit CMS to create campaign page, monitored performance with Google Analytics, optimized for increased engagement.
Marketing Analytics Intern
Sonio• April 2023 - September 2023• France
→ Formulated Marketing overview dashboard to track website visits, new contacts, landing page performance, email engagement, and campaign metrics efficiently. → Engineered Marketing channels performance dashboard to analyze new visitor sessions, contacts by source, landing page submissions, form submissions, and social interactions efficiently.
Business Development Work Student
Appinio• August 2022 - December 2022• Germany
→ Designed Lead generation dashboard for MQLs by lead source, funnel of deals open by amount and stage, outbound campaigns with highest engagement metrics, revenue by source, and engagement rate by content type. → Constructed Revenue dashboard featuring closed deals vs goal, deals leaderboard by reps, count of deals open by current stage and revenue by region and service type
Sales Insights Intern
Pitchy• January 2022 - June 2022• France
→ Crafted custom reports using Salesforce to visualize quarter-over-quarter growth%, conversion rate, average deal size by account name, and opportunity win rate, improving data visualization and decision-making in the Sales Performance Dashboard.
Sales Analyst Intern
Electrotherm• July 2021 - December 2021• India
→ Generated reports on Salesforce to analyze lead conversion rates, visualize opportunity distribution, and examine stage duration and win rates to optimize sales funnel performance.
Education
ESCP Business School
Business Administration, MS• September 2020 - April 2024• CGPA: 3.6
VIT, Vellore (Vellore Institute of Technology)
Biotechnology, B.Tech• July 2016 - June 2020• CGPA: 7.88