Ishita Shah

Analyst

IQVIA•  June 2018 - March 2020

• Overseeing end to end execution of quantitative and qualitative primary market research projects for leading pharmaceutical and consumer healthcare clients • Gained experience in execution and analysis across different types of studies classified into usage and attitude studies, rigorous brand track studies monitoring KPIs, pre-launch assessments, concept testing, indication mapping etc. • Performed regression, conjoint, hypothesis testing and data tabulation using data analysis tools such as excel and SPSS • Experienced in analysis of various data sets ranging from 250 to 1000 observations for an average of 30 variables • Drafted multiple winning proposals by analyzing clients’ business requirements and translating it into clear research objectives • Honored with “High Five” award twice and “Thumbs Up” award at India business unit level for delivering detailed, well-structured analytical reports driving robust business insights as well as for procuring outstanding dues from clients

Marketing Intern

MSD Pharamceuticals•  May 2017 - August 2017

• Conducted market research to understand digital engagement avenues for channel partners through extensive secondary research followed by detailed interviews of channel partners in 3 metro cities • Analyzed collected data and presented business insights by reviewing current practices of the company, benchmarking against best practices in industry and through identification of customer needs

NMIMS

Pharmacy and Management, Bachelors in Pharmacy and MBA (Pharma Tech)•  July 2013 - August 2018

• Awarded with a Gold Medal for exceptional academic performance • Relevant courses (A- and above): Statistical Methods for Management Decision Making, Marketing Research Methodology, Business Analytics, Predictive Analytics, Applied Mathematics and Pharmaceutical Sciences, Computer Science etc.