Viral advertising is a marketing strategy that relies on audience participation and word-of-mouth to rapidly spread a brand’s message to Portsmouth News, often through social media platforms, videos, memes, or interactive content. The goal is to create highly shareable material that captures attention, evokes strong emotions, and encourages users to pass it along to others. Successful viral ads often use humor, shock value, or relatable storytelling to generate buzz and maximize reach without requiring a large advertising budget. When done right, viral advertising can significantly boost brand awareness, drive engagement, and create long-lasting impressions.