Creating a sales and marketing funnel

While the idea of full-funnel marketing in Insurance Industry has been around for years, most insurance companies have been unable to overcome the organizational and technological barriers to actually implementing it effectively, according to Beinsure Media research about Full-Funnel Marketing. Driving full-funnel marketing in insurance is particularly necessary given the dramatic changes in customer behavior seen during the COVID-19 pandemic. Leading insurance organizations are moving toward “full-funnel” marketing, an approach that combines the power of both brand building and performance marketing through linked teams, measurement systems, and key performance indicators (KPIs).

Brand Awareness This is directly related to lead generation and attracting the attention of consumers. You can think of it the same way you would when you first meet a person in real life. If you are interested in developing any kind of relationship with this person, you will go out of your way to impress them. State your intentions clearly. Lead nurturing can even widen the funnel in your favor.

Increasing your brand awareness online works the same way. It is up to you and your digital marketing team to create creative content that will positively impact your brand. You need to attract potential customers to participate in your company and enter the sales funnel. There are several ways to present your company in front of your eyes, for example: • PPC ads • Social media posts • Keyword Optimization • Advertisements

Be sure to keep an eye on the clients at this stage. Once you grab the attention of customers, show them what you offer is desirable. This way, you know exactly when they went from being aware to being interested in your product.

awakening interest Now that you've got their attention, you need to pique their interest in order to keep them in the sales funnel. If you find that people are leaving your site within seconds, it means that you are not offering anything they are interested in. It may also mean that you are targeting the wrong audience.

To generate interest, you need to show the consumer your experience and why they should trust your product or service to meet their needs. This stage of the sales funnel should not be too pushy or salesy. If you push too hard to sell, you can completely turn a potential buyer off your product. Instead, focus your efforts on helping the client make an informed decision. This can be automated, potentially adding a chatbot or content to your site that eliminates questions.